THE EXPERIMENT

In January of 2011, User Insight committed to investing $500,000 in a yearlong research project to study how people consume TV and related content. The project, titled “The Social TV Experiment,” focused on understanding behaviors exhibited in consumers’ homes and how the social TV revolution stands to change how people watch, interact and consume TV and advertising content.

Over the course of 10 months, User Insight created personas to understand which products and services companies should be building for the consumer, how consumers use current social TV products, and what they will use in the future.

 

To learn more about the final personas derived from this user research, contact User Insight at contact@userinsight.com or call us at 770-391-1099.